Company Announcement:
GreenSky Launches Prep Like a Pro Prescreen to Help Merchants Qualify Leads in Real Time
New prescreen capability lets Merchants know whether a customer is preapproved before they walk in the door
GreenSky, a leading fintech platform for Merchant-based lending, today announced the launch of Prep Like a Pro, a new prescreen tool that gives home improvement merchants real-time visibility into a customer's financing readiness before a sales conversation even starts.Merchants submit a lead or upcoming appointment and get an instant prescreen decision, including the preapproved amount. This arms sales teams with the information they need to walk into every conversation prepared, focused, and ready to close. With support seamlessly built into the Merchant Portal and GreenSky Mobile App, Prep Like a Pro is designed to fit naturally into a Merchant's existing sales workflow, instead of an additional step.
"Every merchant we work with is looking for ways to spend more time selling and less time guessing. Prep Like a Pro is a direct response to that. It puts real financing insight in front of our merchant partners exactly when they need it most, and it's a great example of how we've built a seamless technology platform to support business growth for our merchants."
— Jesse Davis, President, Home Improvement Financing, GreenSky
"We built Prep Like a Pro to solve a very specific problem: sales teams shouldn't have to wait until the end of a pitch to find out if a homeowner can be preapproved for financing. With realtime results and seamless delivery of the customer’s offer, merchants can be confident in their ability to sell with financing before they even walk in the door. We believe this is going to make a meaningful difference in how effectively merchants can grow their business."
— Stefan Woulfin, Chief Product Officer, GreenSky
For home improvement merchants, the upside is straightforward: walking into every conversation with the financing insight needed to tailor the pitch and close with confidence. Early access merchants have used Prep Like a Pro to sharpen how they triage inbound leads and prep for scheduled appointments, and starting today, the capability is rolling out to GreenSky's full Merchant network.