In the home improvement Business, data can be a powerful tool. Businesses of all shapes and sizes find value by creating dozens of reports to closely monitor their close rates, average ticket size, lead source performance, and much more. This ongoing monitoring makes it possible to create, test, and establish potential improvements to Business practices and guide strategic decisions that are aligned with future goals.
With the GreenSky Report Center , Businesses can be sure these reports include a vital element that may otherwise be missing: financing. Our Report Center provides access to the data you need to optimize your financing strategy by continuously monitoring and improving key elements of the program. These include:
Application overview: Know how many customers are applying, view the status of each application, and track submitted applications over time or by salesperson.
Transaction volume and history: Review transaction trends to spot seasonal patterns and customer behavior.
Department and territory segmentation: Track and compare performance by regions or Business units to make smarter revenue-driving decisions.
Lending decisions: Review data on credit decisions, FICO bands, requested and approved loan amounts.
Plan usage: See which financing plans are converting and which need attention.
Funding activity: Gain key insights into funding flows and plan effectiveness to help fine-tune your financing program.
As the old saying goes, “If you’re not reporting on it, you can’t improve it.” Financing is more than just a payment method. It is a vital tool that drives Business growth by improving close rates, and increasing project scope, enabling your Customers to achieve their dream project.
Integrating financing with Business management systems
The GreenSky® Loan Program offers connectivity between our mobile app and many industry-leading customer relationship management (CRM) and configure, price and quote (CPQ) systems. This allows Businesses to present project levels, pricing, and financing options together, making it easier for prospective Customers to select their best solution. It also makes it possible to create comprehensive Business reports that combine CRM/CPQ and financing data.
Conclusion
Creating an effective reporting process that includes both Business and financing data is well worth the time and effort. If you are not reporting on financing, you’re not managing one of your most important Business assets. The GreenSky Report Center makes it easy to capture your financing data and helps make integration and analysis simple, so you can start using your data to drive Business decisions. Once you’ve done that, you’ve added a powerful tool to support your growth.
Read more industry insights on the GreenSky Knowledge Hub.
Ready to make financing part of your process? Contact us today!